Posts Tagged ‘social software’

VIDEO: Robert Tercek at PrimeTime on “TV’s New Ecosystem” with transcript

In my previous post, I shared the first half of the transcript for my opening keynote speech about the future of television at the PrimeTime conference in Ottawa in March. Below you will find the text for the second half of the complete transcript for my speech. This section focuses on Facebook’s impact on social media, Google’s impressive collection of video properties, and it concludes with speculation about how the future media landscape will be controlled. The final section includes a quick survey of the amazing diversity of original video content on digital platforms. Enjoy.

THE FOLLOWING IS THE SECOND HALF OF THE TRANSCRIPT.
To read the first half, click here.
Continue Reading

VIDEO: Robert Tercek at PrimeTime on “TV’s New Ecosystem”

On Thursday, March 1, 2012, I gave the opening keynote speech at the CMPA’s PrimeTime conference in Ottawa. My topic was the future of the television.  This talk examines the disruption of the old television industry and the rapid emergence of an entirely new ecosystem for digital video.

This clip includes the full video of the speech.  I’ve included the text transcript below.

Topics: second-screen apps, social discovery, over-the-top video OTT, cord-cutting, disruption in cable TV and pay TV, the rise of the new ecosystem, the changes wrought by Facebook, Google, Apple, Amazon and other technology giants, and the Motorola acquisition by Google. Also includes discussion about Aereo, Boxee, and other new players.

The following text is the edited transcript of my speech. Continue Reading

TheComplete.me launches and closes $1.2M seed round

I get a great deal of satisfaction from helping my portfolio of startup ventures make progress.    During the past six months, I’ve had the pleasure of collaborating with longtime friend Brian Bowman, who just launched social dating site TheComplete.me with a big round of funding from Intel Capital, PlentyofFish and the CrunchFund as well as a group of individual investors.      Here’s the news via TechCrunch.

What makes TheComplete.me different and, in my view, significant, is that Continue Reading

VIDEO Robert Tercek at TED x Marin: “Reclaiming The Power of Personal Narrative”

Here’s the video of my recent speech at TEDxMarin.  The theme of the event was “Communication Revolution”.  The organizers invited me to speak about the future of television, social media and personal storytelling.

Robert Tercek at TEDxMarin May 2011: “Reclaiming The Power of Personal Narrative” from Robert Tercek on Vimeo.

TED talks are all about passion and ideas.   The ideas that get me most excited these days don’t come from big corporations or even startup ventures.  They tend to come from individuals who are working outside of the context of business entirely.   I decided to focus my comments on four activists who are using media to tell stories that literally change the world.  I find these people very inspiring.   They are some of the 85 Creative Activists sponsored by the Creative Visions Foundation, where I have been involved on a volunteer basis.

How to Prepare for Your Next Career: Video of my guest appearance on “This Week In Careers”

This week I was a guest on “This Week In Careers.”   Host Lisa Mandell interviewed me about career opportunities of the future.  I spoke about several industries that will grow this decade and the steps to take now to prepare for the jobs of the future.

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In a wide-ranging interview, we covered several topics, including several  lessons that I’ve learned in my 22 year career as a TV director, game designer, creative executive and entrepreneur:
  • Two essential steps that every young person should take in college to prepare for the future;
  • How to make yourself irreplaceable at work by becoming an in-house expert;
  • Three books that will dramatically change your perspective about your next career;
  • How to evaluate the tradeoff between career advancement versus earning a graduate degree;
  • The importance of international experience:  the benefit of gaining new cultural perspectives;
  • Four industries that are poised for explosive growth this decade.
This Week In is a bold new startup founded by serial entrepreneur Jason Calacanis and a smart young CEO  Mark Jeffrey.    Online video is growing fast, and this company is doing exciting things.   They’ve mastered the art of rapid video production and low cost distribution, which are two evolutionary skillsets necessary to thrive in the online ecosystem.   It’s definitely worth keeping an eye on ThisWeekIn.com.

Posted via email from Think Twice

Welcome to Surveillance Nation: what happens when spy camera data is merged with online profiles

There’s a lively debate underway about the erosion of privacy in digital media, focusing lately on the careless handling of Facebook data by bottom feeder RapLeaf.   This is a useful discussion but it does not address the proliferation of surveillance technologies that now pervade the real world around us.
I’m not referring to your web browsing habits (there is already a multi-billion dollar industry of tracking your online behavior).   I’m talking about your daily activity in the city where you live.
Whether you know it or not, your public life is being converted into somebody else’s digital data.   For control.   For profit.  For entertainment. Continue Reading

It’s official. I’ve joined the board of Visual DNA!

Today  the UK firm Visual DNA announced that Robert Tercek has joined their Board of Directors.   Here’s the link to the TechCrunch coverage.
For several years, Visual DNA has been developing sophisticated tools for online publishers and advertisers, operating as Imagini Europe.  Now the company is Continue Reading

Insights from Google’s 216-page analysis of Social Media

Here we are, in low foothills of the second century of electronic media, and already the slogan “All media will be social media” has evolved from a rallying cry into a humdrum truism. But social media remains elusive and rather hard to define, primarily because human social interaction is so complex, varying by context and by situation, and also because of the rapid evolution of social software. Even though it is fairly obvious that two-way conversations will become an embedded feature of every media object, many media companies have struggled to find the best path towards integrating social features into their content offerings.No company’s travails have been more widely publicized and studied than Continue Reading

Four trends to watch in 2010

“Never make forecasts, especially about the future.” Wise advice from Samuel Goldwyn.   Which I am now about to ignore at my peril.   Here’s my take on what to expect in 2010.

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1. The Dawn of Ambient Awareness & Networked Consciousness

What happens when real-time status updates and news feeds are combined with GPS location data and context-aware computing?  You may experience a new kind of awareness that leverages the perceptions and commentary of other people.  You might call it collective intelligence.  And it will make you smarter. Continue Reading

Collaborative approach to disasters

This week I gave a presentation to Fortune 500 executives at the Marketing Forum on my favorite subject, collaborative creativity.  Although my talk was focused on social media for marketing purposes, I included many examples of “incomplete content” where the participation of the audience is necessary for a complete content experience.   This principle extends to a broad range of online experiences, from online community to multiplayer games to citizen journalism.   My argument is that marketers in a two-way network must foster “brand experiences” that people can participate in and contribute to, rather than passively view.  It’s the difference between an “impression” and an “expression”.

Now, today, here’s a great example of a small group of people harnessing the power of social media for the greater good. Blogger Nate Ritter has launched a program to utilize social software to generate alerts and a public address system for natural disasters.   Check out his blog post and then click through to IdeaBlob to vote for this idea so Nate’s team can win the funding necessary to bring this project to completion.

Surely this project merits the financial support of a major marketer, such an an insurance company or financial services firm (okay, maybe this is the wrong week to mention marketing spend by financial services companies).   But seriously, what better way to give people a brand experience than Nate’s project, especially if your brand involves security, safety and wellbeing?

BTW, I notice that IdeaBlob is supported by Advanta.  Smart positioning for Advanta, dontcha think?