In my previous post, I shared the first half of the transcript for my opening keynote speech about the future of television at the PrimeTime conference in Ottawa in March. Below you will find the text for the second half of the complete transcript for my speech. This section focuses on Facebook’s impact on social media, Google’s impressive collection of video properties, and it concludes with speculation about how the future media landscape will be controlled. The final section includes a quick survey of the amazing diversity of original video content on digital platforms. Enjoy.
Posts Tagged ‘social software’
On Thursday, March 1, 2012, I gave the opening keynote speech at the CMPA’s PrimeTime conference in Ottawa. My topic was the future of the television. This talk examines the disruption of the old television industry and the rapid emergence of an entirely new ecosystem for digital video.
This clip includes the full video of the speech. I’ve included the text transcript below.
Topics: second-screen apps, social discovery, over-the-top video OTT, cord-cutting, disruption in cable TV and pay TV, the rise of the new ecosystem, the changes wrought by Facebook, Google, Apple, Amazon and other technology giants, and the Motorola acquisition by Google. Also includes discussion about Aereo, Boxee, and other new players.
The following text is the edited transcript of my speech. Continue Reading
April 16th, 2012 • Posted in General Observations
Here’s the video of my recent speech at TEDxMarin. The theme of the event was “Communication Revolution”. The organizers invited me to speak about the future of television, social media and personal storytelling.
TED talks are all about passion and ideas. The ideas that get me most excited these days don’t come from big corporations or even startup ventures. They tend to come from individuals who are working outside of the context of business entirely. I decided to focus my comments on four activists who are using media to tell stories that literally change the world. I find these people very inspiring. They are some of the 85 Creative Activists sponsored by the Creative Visions Foundation, where I have been involved on a volunteer basis.
- Two essential steps that every young person should take in college to prepare for the future;
- How to make yourself irreplaceable at work by becoming an in-house expert;
- Three books that will dramatically change your perspective about your next career;
- How to evaluate the tradeoff between career advancement versus earning a graduate degree;
- The importance of international experience: the benefit of gaining new cultural perspectives;
- Four industries that are poised for explosive growth this decade.
November 7th, 2010 • Posted in General Observations
November 2nd, 2010 • Posted in General Observations
July 10th, 2010 • Posted in General Observations
December 20th, 2009 • Posted in General Observations
“Never make forecasts, especially about the future.” Wise advice from Samuel Goldwyn. Which I am now about to ignore at my peril. Here’s my take on what to expect in 2010.
1. The Dawn of Ambient Awareness & Networked Consciousness
What happens when real-time status updates and news feeds are combined with GPS location data and context-aware computing? You may experience a new kind of awareness that leverages the perceptions and commentary of other people. You might call it collective intelligence. And it will make you smarter. Continue Reading
September 27th, 2008 • Posted in General Observations
This week I gave a presentation to Fortune 500 executives at the Marketing Forum on my favorite subject, collaborative creativity. Although my talk was focused on social media for marketing purposes, I included many examples of “incomplete content” where the participation of the audience is necessary for a complete content experience. This principle extends to a broad range of online experiences, from online community to multiplayer games to citizen journalism. My argument is that marketers in a two-way network must foster “brand experiences” that people can participate in and contribute to, rather than passively view. It’s the difference between an “impression” and an “expression”.
Now, today, here’s a great example of a small group of people harnessing the power of social media for the greater good. Blogger Nate Ritter has launched a program to utilize social software to generate alerts and a public address system for natural disasters. Check out his blog post and then click through to IdeaBlob to vote for this idea so Nate’s team can win the funding necessary to bring this project to completion.
Surely this project merits the financial support of a major marketer, such an an insurance company or financial services firm (okay, maybe this is the wrong week to mention marketing spend by financial services companies). But seriously, what better way to give people a brand experience than Nate’s project, especially if your brand involves security, safety and wellbeing?
BTW, I notice that IdeaBlob is supported by Advanta. Smart positioning for Advanta, dontcha think?