On Sunday afternoon, I recorded a “virtual” seminar for Michael Margolis‘s REINVENTION SUMMIT which starts tomorrow. This is the premier online conference for people who are redefining themselves and their careers by using storytelling techniques to reframe their own circumstances and the meaning of their lives.
My seminar is called “THE CHOICE”. It will be the closing session for the online conference, posted this coming Friday. In my usual style, I’ve crafted a Continue Reading
At the recent MIPTV market in Cannes, I interviewed Philip DeBevoise, the co-founder of the super-hot online video startup Machinima. This Los Angeles-based company has experienced some incredible results in the past year. They reach a global audience of 166 million viewers and they serve more than 1.4 billion video views each month. That’s way bigger than any traditional TV channel.
I’ve known Phillip’s brother (and co-founder) Allen for more than a decade. We worked together in the mid-1990s on pioneering online narratives and some early interactive TV concepts. I’ve watched his progress at Machinima with great interest because it offers some useful insight into the dynamics of the new video business that will eventually encompass today’s television industry.
Here’s the video of my recent speech at TEDxMarin. The theme of the event was “Communication Revolution”. The organizers invited me to speak about the future of television, social media and personal storytelling.
TED talks are all about passion and ideas. The ideas that get me most excited these days don’t come from big corporations or even startup ventures. They tend to come from individuals who are working outside of the context of business entirely. I decided to focus my comments on four activists who are using media to tell stories that literally change the world. I find these people very inspiring. They are some of the 85 Creative Activists sponsored by the Creative Visions Foundation, where I have been involved on a volunteer basis.
There’s a predictable cycle in business, at least in the sectors of technology, media and telecommunications.
In the first part of the cycle, companies achieve success by introducing a new service that delights customers: call it the “Value Creation” phase. This is the phase when lots of customers sign up. Remember when you bought your first Windows computer, your first iPod, or your first smartphone? Chances are good that you made the switch at the exact same moment when millions of other people were migrating to these new gizmos, too. Everyone was attracted by a novel combination of utility, cool factor and the right price.
But over time, as the new product/service evolves into our daily habit, some companies are tempted to Continue Reading
My topic was “Coercion and Cooperation in the Second Century of Electronic Media.” And my message was that the architecture of a business determines how its creative energy is channeled. Fairfax Media kindly provided me the video, posted here. Continue Reading
This week I was a guest on “This Week In Careers.” Host Lisa Mandell interviewed me about career opportunities of the future. I spoke about several industries that will grow this decade and the steps to take now to prepare for the jobs of the future.
In a wide-ranging interview, we covered several topics, including several lessons that I’ve learned in my 22 year career as a TV director, game designer, creative executive and entrepreneur:
Two essential steps that every young person should take in college to prepare for the future;
How to make yourself irreplaceable at work by becoming an in-house expert;
Three books that will dramatically change your perspective about your next career;
How to evaluate the tradeoff between career advancement versus earning a graduate degree;
The importance of international experience: the benefit of gaining new cultural perspectives;
Four industries that are poised for explosive growth this decade.
This Week In is a bold new startup founded by serial entrepreneur Jason Calacanis and a smart young CEO Mark Jeffrey. Online video is growing fast, and this company is doing exciting things. They’ve mastered the art of rapid video production and low cost distribution, which are two evolutionary skillsets necessary to thrive in the online ecosystem. It’s definitely worth keeping an eye on ThisWeekIn.com.
At a time when margins are tight and disruption occurs on a daily basis, business leaders are under pressure to discover the “next big thing”, such as a breakthrough product that will redefine a category or create an entirely new niche to dominate. A new process that will save time and money. A radical efficiency that will restore fat margins.
The introduction of Google’s new open source Chrome browser is newsworthy. So is the way that Google chose to explain the new features to users. Both items are sterling examples of collaborative creativity.
Google teamed up with veteran cartoonist Scott McCloud to create a cool graphic narrative about the new browser.
During a week of breaking news about hurricanes, lurid political drama, and the GOP convention, the Google announcement is likely to get buried in sensational headlines. But it’s worth your while to check out this new online comic book that illustrates the sophisticated new features of the Chrome browser. Because this type of presentation just might be the future of self help guidebooks. Continue Reading
My speech at the Cross Media Lab in Melbourne was broadcast last week on ABC 2 in Australia. The theme of this speech was “Collaborative Creativity”, which refers particularly to my passion for including the audience in the process of creating entertainment. This is harder than it sounds. I selected three examples from my personal experience in TV, web and mobile to illustrate some of the principals of collaboration via two-way networks. Not all of these were successful! Continue Reading